Cocokind, a leading DTC skincare brand, replaced Klaviyo email flows with AI-powered SMS agents and tripled their abandoned cart recovery rate from 8% to 24%.
Cocokind, a leading DTC skincare brand known for their clean, effective products, had a solid email marketing setup with Klaviyo. Their abandoned cart flow included a 3-email sequence sent at 1 hour, 24 hours, and 72 hours.
The results looked "good on paper":
But here's what they didn't see:
60% of customers never even opened the email. That's $127,500 in potential monthly revenue that never got a second chance. Their inbox was too crowded, timing was off, or the subject line didn't cut through.
We replaced their generic email flow with an intelligent SMS agent that doesn't just blast messages—it thinks, waits, and personalizes every touchpoint.
Instant Detection (0-2 min)
Customer abandons cart → AI agent activates
Smart Wait (15 minutes)
Checks inventory API + customer history before messaging
Personalized SMS (WhatsApp or SMS)
Conversational message with real urgency (low stock, price change, limited offer)
Follow-up Logic (24h if no response)
AI adjusts message based on customer behavior (clicked link? viewed other products?)
Example Message:
"Hey Sarah! 👋 I noticed you left the Ceramide Barrier Serum in your cart. Just checked—we only have 4 left in stock and they're selling fast today. Want me to hold one for you? Reply YES and I'll secure it. – Cocokind"
The difference? It's conversational, timely, and creates real urgency—not fake marketing urgency. Customers can reply directly, ask questions, or complete checkout in seconds.
"We went from recovering $17k to $51k in abandoned carts. Same traffic, same products, same checkout. The only thing that changed was how we reached them. SMS cut through the noise that email couldn't."
Cocokind Team
Founder & CEO, Cocokind
40% open rate sounds good until you realize 60% of your revenue never even sees the message. SMS gets 92% open rate within 3 minutes.
Waiting 1 hour (standard email flow) is too late. The buying intent is highest within 15-20 minutes. SMS + AI catches them while they still care.
Generic "You forgot something" messages don't work. AI personalizes based on inventory, behavior, and customer history. It feels human.
This isn't new traffic or paid ads. It's revenue that was already there—just walking away. Recovering it is almost 100% profit margin.
If you're an e-commerce brand doing $500k+ in annual revenue, you're leaving money on the table. Let's fix it.
Book a Free Strategy CallWe'll analyze your abandoned cart flow and show you exactly how much you're losing.